SELLING MILK BUBBLE TEA

In the new era of 21st century, ‘hanging out’ with friends became a habit, especially in weekends with the closest friends while watching movies or just walking around the mall, with a drink in hand. It is not rare to see people holding a Starbucks cup, or even slurping sweet drinks whilst lounging or spending their weekend away. This is one of the trends that are going on about in the world. But now, the coming of age with new and unique style bubble tea is people’s new favorite.

Because of its delicious taste, variety of flavors, and colorful-appealing designs of cups, most people have at least tried a sip of this profitable drink. An event called ‘Business Day’ is held annually in High/Scope Kelapa Gading, Indonesia, where students learn to experience on how handling business feels like. Based on observations and research from students, it is known that customers like to buy drinks to quench their thirst on the day, as to why bubble tea became one of the top bestsellers.

For example, if one had been going around a building full of people of all ages, on a hot day, with lunch time nearing his/her body clock, the most obvious thing to do for survival is buying foods and drinks to consume. But a heavy meal does not taste good if the person had already tasted snacks and candy. From this scenario, a smart idea is to buy a convenient, not-overly-sweet, interesting drink that can be brought anywhere with no difficulties, as the packaging is secured and tight. Most sellers would probably think the same thing, but personal experiences and data from interviews shown that they would probably sell sweet, creamy or icy drinks that will be a problem for some stomachs. Also, milk bubble tea is very fun to drink for people of all ages, and easy to make on the spot. The ingredients are obtained easily - if from a good source - with suitable pricings. In the end, the profit will be surprising; with a very god deal of price under than Rp.20.000,-, the milk bubble tea drink is considered very good business, especially in the drinks department.

Although it is considered to be one of people’s favorites, milk bubble tea may only be a regular, not-in-the-spotlight, and boring drink for some individuals. As the main ingredient, the black pearls placed beneath the drink were also accused of being one of the causes of cancer. The milk bubble tea can be bland for some folks, and chewing the ‘bubbles’ are occasionally hard. With the other competitors that have drinks in their menu, it will be challenging to compete against more new and inventive drinks.

In a nutshell, as what Chaim Potok said, “Come, let us have some tea and continue to talk about happy things.” The irreplaceable feeling of calmness and excitement and joy by just drinking a cup of milk bubble tea is what customers are looking for. This is why selling unique and profitable goofs like milk bubble tea is a great idea for business. People should enjoy more and be happy in life, knowing a milk bubble tea can always be a cup of theirs.